🎯 Why We Use Lifetime Budgets in Meta Ads: A Media Buyer’s Guide

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Updated on July 8, 2025

Table of contents

📘 What Is a Lifetime Budget?
✅ Why Lifetime Budgets Are a Game-Changer
⚖️ Lifetime vs Daily Budgets
📈 Best Practices for Media Buyers Using Lifetime Budgets
💼 Lifetime Budgets & Billing Cycles
🧠 Final Thought

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