As a Media Buyer, one of your first checkpoints before launching any campaign is making sure you have the correct access to the client’s Facebook Page and Ad Account. Without it, your campaign might not run properly—or worse, not show up at all for your team or the client. That’s where Meta Business Settings come in.
Let’s walk through how to use Business Settings and why this tool is essential in your daily workflow. 👇
📄 Accessing Business Settings #
In Meta Business Settings, you’ll find a centralized list of all the Pages, Ad Accounts, and other assets you’ve been granted access to. Think of it as your access control dashboard 🔐.
You can easily:
- View all the pages you’re connected to
- Check who owns each page (whether it’s one of ours or a client’s)
- Confirm if your access is properly set up
Having this bookmarked can save you time and help troubleshoot issues fast.
🧑💻 Why Page Access Matters #
Even if a CSM says you’ve been given access to a page, it’s always a good idea to double-check in Business Settings. Go to the People tab under the Page and make sure:
- ✅ Your profile appears there
- ✅ You’ve been assigned the right permissions (e.g., Advertiser or Admin access)
🔎 Why this is crucial: Without the right level of access, you won’t be able to run or connect a campaign to the correct page.
🚨 Common Scenario to Watch Out For #
Sometimes you might set up a campaign and see everything working fine on your end—but when someone like the Account Manager or QA team (e.g., Laura) tries to review the campaign, they can’t see it. 😖
This usually means they don’t have access to the Page or Ad Account, which blocks visibility.
What to do:
Head into Business Settings → Pages → People, and verify who has what level of access. Add any missing users to ensure full transparency and collaboration.
🧰 Other Key Tools in Business Settings #
Beyond Pages and Ad Accounts, this section also gives you control over:
- 📍 Pixels
- 🔌 Offline Events
- 🤖 Integrations
While these are used less frequently, it’s important to know where to find them when needed—especially when troubleshooting tracking or access issues.
👥 Helping Clients Grant Access #
We also use Business Settings to help clients when they:
- Don’t know how to give us access to their Page or Ad Account
- Need admin access to a Page we’ve created for them
- Need to assign the right roles to other team members
It’s a flexible tool for both internal use and external collaboration.
✅ Final Takeaway #
Always make Business Settings your first stop when setting up campaigns or fixing visibility issues. Proper access ensures:
- Campaigns can be launched on the correct Pages
- All team members (and clients) can review campaign performance
- You avoid frustrating delays and unnecessary troubleshooting
💡 Pro Tip: Keep this link bookmarked and check access every time you onboard a new client or launch a new campaign.