Protect your targeting. Protect your performance. #
👋 Hi! In this video, we’re going to walk through what the AM Dashboard is, where to find it, and how to use it effectively.
📊 AM Dashboard Overview #
The AM Dashboard is a Google Sheet 📄 primarily focused on the “Geotargeting” tab. It serves as a centralized space to manage and analyze geographic data 🌍 for our clients.
It includes key information such as:
- 🏢 Client addresses and state
- 🥊 Direct competitors
- 📈 Estimated audience size
- 🗺️ Geotargeting map visuals
Main uses of the dashboard:
- ✅ To analyze client locations and avoid audience overlap
- ⚠️ To inform the sales team of potential location conflicts
- 🔄 To keep track of audience estimates and campaign geotargeting updates
🛠️ How to Update the AM Dashboard #
Whenever you work on a campaign that involves geotargeting, you’ll need to update the dashboard accordingly. Here’s the step-by-step process:
- 🖼️ Take a screenshot of the geotargeting map from Meta Ads Manager
- 📊 Update the estimated audience size in the relevant column (Paste values only)
- 📅 Record the date of the update in the designated column
- 📥 Insert the screenshot into the corresponding cell (Use “Insert > Image in cell” — no copy-paste!)
🔁 When to Update the Dashboard #
- 🚀 When launching new campaigns that include geotargeting
- ✅ Whenever geotargeting changes are approved